Rebranding | Strategy | Packaging | Collateral | Web Design | Signage | Social Media


Art Direction and Logo Design: Mollie Wang
Creative Direction: Mollie Wang and Mingyu Xie
Brand Application Design and Web Design: Wynn Yau
iPad Menu Design and Web Development: Yimeng Shi
Brand Strategy and Marketing: Shan Huang and Annie Wong
Photography: WE Atelier, Lucid Photography and Angela Lui
Challenge

Create an updated brand identity across the August 8 restaurant chain to celebrate their 10 year anniversary and foster the joy of eating together.

Brand Positioning

August 8 is an all-you-can-eat restaurant chain that brings together the finest aspects of both Cantonese-style dim sum and Japanese sushi to the local community.

Brand Tone

Upbeat, Togetherness, Celebratory