![869-august-8logofinal-white-21.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/869-august-8logofinal-white-21.png?v=1586181539)
Challenge
Create an updated brand identity across the August 8 restaurant chain to celebrate their 10 year anniversary and foster the joy of eating together.
Brand Positioning
August 8 is an all-you-can-eat restaurant chain that brings together the finest aspects of both Cantonese-style dim sum and Japanese sushi to the local community.
Brand Tone
Upbeat, Togetherness, Celebratory
Rebranding | Strategy | Packaging | Collateral | Web Design | Signage | Social Media
Art Direction and Logo Design: Mollie Wang
Creative Direction: Mollie Wang, Mingyu Xie
Package Design: Wynn Yau
Web Design: Wynn Yau
iPad Menu Design and Web Development: Yimeng Shi
Brand Strategy and Marketing: Shan Huang, Annie Wong
Photography: WE Atelier, Lucid Photography, Angela Lui
![r387-20190318august-86807-15863209016348.jpg](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/r387-20190318august-86807-15863209016348.jpg?v=1586320957)
![170016441284889-aug8cover-image-15863200930931.jpg](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/170016441284889-aug8cover-image-15863200930931.webp)
![New Logo New Logo](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/1416-august-8portfolionew-02edit.png?v=1674708174)
New Logo
![Old Logo Old Logo](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/1416-august-8portfolionew-03edit.png?v=1674708174)
Old Logo
![911-august-8portfolionew-06.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-06.png?v=1588029109)
![911-august-8portfolionew-05.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-05.png?v=1588029109)
![911-august-8portfolionew-15.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-15.png?v=1588029109)
![911-august-8portfolionew-18.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-18.png?v=1588029109)
![911-august-8portfolionew-19.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-19.png?v=1588029109)
![911-august-8portfolionew-16.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-16.png?v=1588029109)
![911-august-8portfolionew-17.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-17.png?v=1588029109)
![911-august-8portfolionew-13.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-13.png?v=1588029109)
![911-august-8portfolionew-12.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-12.png?v=1588029109)
![911-august-8portfolionew-14.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-14.png?v=1588029109)
![911-august-8portfolionew-20.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-20.png?v=1588029109)
![911-august-8portfolionew-21.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/911-august-8portfolionew-21.png?v=1588029109)
![022134261756885-website.jpg](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/022134261756885-website.webp)
![02826547894-august-8portfolionew-22.png](https://static.ucraft.net/fs/ucraft/userFiles/wynnyau/images/02826547894-august-8portfolionew-22.png?v=1587423073)