• HOME
  • ILLUSTRATION
    • A Snowy Winter Night
    • Moonlight Forest
    • The Whimsical Adventures of Remy the Hedgie
    • Canada Puzzle Illustration
    • Book Covers
    • Remy the Hedgie
    • Nelly & Remy
    • Holiday Illustrations
    • Rats
    • Climbing Shoes
    • Animated Illustrations
  • BRANDING
    • 7 Baker
    • Yang Teashop
    • August 8
    • Growing Joy
    • ZiHeen
    • Logo Explorations
  • PORTRAITS
  • ABOUT
  • CONTACT
  • SHOP
Wynn Yau
  • ILLUSTRATION
    • A Snowy Winter Night
    • Moonlight Forest
    • The Whimsical Adventures of Remy the Hedgie
    • Canada Puzzle Illustration
    • Book Covers
    • Remy the Hedgie
    • Nelly & Remy
    • Holiday Illustrations
    • Rats
    • Climbing Shoes
    • Animated Illustrations
  • BRANDING
    • 7 Baker
    • Yang Teashop
    • August 8
    • Growing Joy
    • ZiHeen
    • Logo Explorations
  • PORTRAITS
  • ABOUT
  • CONTACT
  • SHOP
0364291713571591-ziheen1-16747166007027.png
Challenge

Create a brand for an ecommerce accessory brand that brings together eastern and western aesthetics for the modern working woman

 

Brand Positioning

ZiHeen positions itself as a brand of modern and quirky handbags that appeals to working class women without being too luxurious or edgy

 

Brand Tone

East Meets West, Sophisticated, Playful

Brand Identity Design
1594-shopping-bag-16747971557434.jpg

ZiHeen (芷騫) means "down to earth" and "galloping like a horse."

 

The final wordmark is stylized with phonetic symbols for "ZiHeen." While the name is foreign to western audiences, the phonetic symbols bridge the gap by making pronunciation more accessible and friendly. The logo displays a harmonious relationship between east and west.

 

The logomark is inspired by the Heen character 騫. It resembles a traditional Chinese stamp while bringing meaning through the horse silhouette.

1607-primary-logomarble-white-16747978615632.jpg
1607-primary-logoclay-orange-16747978612253.jpg
1607-secondary-logoclay-orange-16747978618157.jpg
1607-secondary-logomarble-white-16747978617828.jpg
0802791542321596-pattern-16747975537194.jpg

The chosen visual direction draws inspiration from organic imprints of natural elements, which ties together Chinese philosophy and western aesthetics.

 

The colour palette consists of warm earthy orangey-brown tones which create a sophisticated look. The lilac accents in the pattern add a touch of playfulness.

1612-screenshot-2023-01-27-at-124955-am-16747986225997.png
1614-bag2-16747989864299.jpg
1614-bc-01-16747989511521.jpg
1614-jade-mockup-01-16747999210495.jpg
ILLUSTRATION PROJECTS
BRANDING PROJECTS

Wynn Yau

Illustrator & Brand Designer

Based in Toronto

hello@wynnyau.com

© 2023 All Rights Reserved.